Campaigns

Manage your Marketing Campaigns as follows

Definitions

  • Short Campaign Title: This entry field should contain a short caption of the campaign. (maximum of 15 characters).
  • Full Campaign Name: This entry field should contain the full descriptive text of the campaign. (maximum of 50 characters).
  • Starting Date: This entry field captures the beginning date of the campaign
  • Ending Date: This entry field captures the closing date of the campaign
  • Total Brochures Printed: This entry field captures the total number of brochures that may have been printed for the campaign
  • Total Additional Mailing: On this entry field, you may enter the total number mailings that may have been done outside the system for the campaign. Note that all letters and labels done within the system (for a campaign title) are automatically recognised by the system. They must not be included into this entry field.
  • Recommended Retail Price (RRP): This entry field captures the recommended retail price of stock title(s) in the campaign
  • Campaign Notes: On this entry field, you may enter some miscellaneous notes about the campaign
  • Attach Stock to Campaigns: This is where you can attach stock titles to the campaign. The system allows you to attach stock individually or in groups by selecting the Stock Code or Stock Group option button. Whichever option you select, you must complete its accompanying entry box. To attach stock titles, click on the Attach button. Note that you can remove a stock code from the list by selecting the required stock code and clicking on the Remove button.

To add a new campaign

  1. Go to Publishing > Marketing .
  2. Click New Campaign button on the left panel toolbar.
  3. On the General tab, enter the Short Campaign Title and the Full Campaign Name
  4. Enter the Starting and Ending Dates,
  5. Enter the Parent Campaign name or tick to indicate that this is a parent campaign.
  6. Click the Save button to add the campaign

To access an active / expired campaign

The system allows you to go to a specific campaign title without having to browse to it using the Next buttons. To access an active campaign, click in the Active Campaigns box. To access an expired campaign, click in the Expired Campaigns box.

To attach a stock to a campaign

  1. Go to Publishing > Marketing
  2. Select a Campaign.
  3. On the Campaign Stock tab you can attach stock to the campaign, selecting by
    • Stock Code
    • Stock Group
    • Series Title
    • Subject

To setup special campaign price per stock title

  1. Go to Publishing > Marketing
  2. Select a Campaign.
  3. On the Campaign Stock tab you can set special campaign price per stock title by entering in the new price in the Campaign Price field.

To view campaign results

  1. Go to Publishing > Marketing
  2. Select a Campaign.
  3. On the Campaign Results tab you can view campaign results.

Campaign Costs (Actual/Budget)

  1. Go to Publishing > Marketing
  2. Select a Campaign.
  3. On the Campaign Costs tab you can set manage the various costs of the campaign.