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Focus Advanced Publishing software ™

Bring your functional departments together
on one enriched and integrated dataset

Marketing
Module

The marketing module enables you to analyze your prospects and customers on the basis of their demographics, interests or buying habit. Your customer search results can be mail-merged for output to printer, sent by email or saved as a file.

The key to marketing is to know precisely who your customers are and what they are buying, so that new and similar products may be offered to them first.



Extensive
Search options

Sales Analysis

Manage
Campaigns


  • generate sales analyses from actual sales figures
  • analyze your prospects and customers on the basis of their demographics, interests or buying habit. Your customer search results can be mail-merged for output to printer, sent by email or saved as a file.
  • attach your marketing search to individual campaigns for monitoring purposes and to ensure customer mailings are not duplicated within the same campaign.
  • manage your reviews, journal contacts, review copies and feedback information
  • design and print professional advanced information (AI) Sheets from stock records
  • use multi-Search facilities
  • completely managment of marketing campaigns
  • view chart analysis of sales transactions
  • mail-merge marketing letters and send by email or post
  • use label printing facilities